Digital Media Marketing with Generative AI Workshop

 

Workshop Duration

The Digital Media Marketing with Generative AI Workshop is designed for 18 hours of training.
The workshop includes theory sessions and practical hands-on activities. Students will learn how to use Generative AI tools for content creation, social media marketing, graphic design, video marketing, SEO, email marketing, and campaign planning.

Target Audience

B.Com., BBA, MBA, M.Com.
Freshers and aspiring Digital Marketing

Prerequisites

Basic computer knowledge
Familiarity with
No programming experience required
System with 8GB + RAM Compulsory

Workshop Approach

20% Theory
80% Hands-on Practical
Real-world datasets
AI-assisted learning using Generative AI tools

Workshop Syllabus

Digital Marketing Fundamentals

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will understand the basics of digital marketing, target audiences, and customer behaviour. They will create a customer persona using ChatGPT.

Content Marketing

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will learn how to create marketing content using AI tools. Practical work includes creating AI blogs, product descriptions, and landing-page content.

Social Media Marketing

Theory: 0.5 Hours
Practical: 2.5 Hours
Students will learn how to plan and manage social media content. They will create a 30-day content calendar and design social media posts using AI tools.

AI Graphic Designing

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will learn to create attractive marketing designs using Canva AI. Practical activities include creating posters and carousel designs for social media.

Video Marketing

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will learn how to plan promotional videos and reels. They will create a reel script, AI voice-over, and video content.

SEO with AI

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will learn how to improve website and content visibility on search engines. Practical activities include keyword research and SEO optimization using AI tools.

Email Marketing

Theory: 0.5 Hours
Practical: 1.5 Hours
Students will learn how to create effective promotional email campaigns. They will prepare marketing emails using AI tools.

Final Capstone Project

Practical: 3 Hours
Students will create a complete digital marketing campaign by applying all the skills learned during the workshop. The project will include customer persona creation, content planning, social media posts, graphics, video ideas, SEO keywords, email marketing, and campaign reporting.

Pricing Structure

The standard workshop duration is 24 hours.
The charges are calculated per candidate.
For an in-house workshop, the fee is Rs. 2,500 per candidate.
For an onsite workshop, the fee is Rs. 1,500 per candidate.
For example, if there are 40 students:
For an onsite workshop, the total fee will be 40 × Rs. 1,500 = Rs. 60,000.
For an in-house workshop, the total fee will be 40 × Rs. 2,500 = Rs. 1,00,000.

Batch Criteria

The minimum batch size is 40 students and the maximum batch size is 60 students.
If the batch size is below 40 students, the workshop charges will be calculated on an hourly basis.