SMS marketing is the practice of sending marketing messages by text message. It's a form of opt-in marketing that requires contacts to subscribe. This differentiates it from social marketing, where the marketer posts public content that people can choose to like or follow.

Benefits

• E-commerce stores : Whether you’re sending a promotional campaigns, or order/shipping confirmations, SMS is a great tool for e-commerce stores.
• Travel companies : SMS is essential to travel companies because customers need real-time information. This includes flight time updates, gate changes, cancellations, weather alerts, and many more. With SMS you are able to tell customers exactly what they need to know, without having to worry about if they will see it in time.
• Service businesses that require appointments : Make sure that your clients never miss another appointment by sending them SMS reminders. This will save you tons of time and money wasted on no-shows and late appointments.