Digital Media Marketing with Generative AI Workshop

with Generative AI Workshop is designed for 40 hours of training.
This workshop provides in-depth training in Digital Marketing along with Generative AI tools. Students will learn how to plan, create, manage, optimize, and analyze complete digital marketing campaigns for businesses.
The training includes practical activities using AI tools for market research, content creation, social media marketing, graphic design, video marketing, SEO, paid advertising, analytics, and marketing automation.

Target Audience

This workshop is suitable for:

• B.Com., BBA, MBA, and M.Com. students
• Freshers interested in Digital Marketing
• Aspiring Digital Marketers
• Students who want to learn AI-powered marketing skills
• Working professionals who want to upgrade their Digital Marketing knowledge
• Entrepreneurs and business owners who want to promote their business online

Prerequisites

Participants should have:

• Basic computer knowledge
• Familiarity with internet browsing and social media platforms
• Basic understanding of Facebook, Instagram, LinkedIn, YouTube, and X
• No programming experience is required
• A laptop or desktop system with 8 GB RAM or above is compulsory

Workshop Approach

The workshop follows a practical and job-oriented learning approach:

• 20% theory-based learning
• 80% hands-on practical activities
• Real-world business examples and marketing campaigns
• AI-assisted learning using Generative AI tools
• Brand-based assignments and campaign projects
• Final capstone project for a real business

Workshop Syllabus

Module 1: Digital Marketing Fundamentals

Duration: 4 Hours
Students will learn core marketing concepts, the digital marketing ecosystem, online customer behaviour, and the evolution of AI in marketing.
Practical Activity:
Market Research Using AI

Module 2: Prompt Engineering for Marketers

Duration: 4 Hours
Students will learn prompt frameworks, AI workflows, and how to write effective prompts for content, design, advertising, and marketing strategy.
Practical Activity:
Create a Marketing Prompt Library

Module 3: Content Marketing

Duration: 4 Hours
Students will learn how to create blogs, website content, sales copy, product descriptions, landing-page content, and storytelling-based marketing content using AI tools.
Practical Activity:
Create AI Blog and Website Content

Module 4: Social Media Marketing

Duration: 4 Hours
Students will learn social media marketing strategies for Instagram, Facebook, LinkedIn, YouTube, and X. They will understand audience engagement, content planning, posting strategy, and campaign creation.
Practical Activity:
Create a Social Media Strategy and Content Calendar

Module 5: AI Graphic Designing

Duration: 4 Hours
Students will learn how to create professional marketing designs using Canva AI, Adobe Express AI, and image generation tools. They will understand branding, visual identity, posters, banners, and social media creatives.
Practical Activity:
Design a Complete Brand Kit

Module 6: Video Marketing

Duration: 4 Hours
Students will learn how to create reels, shorts, promotional videos, AI-edited videos, captions, and AI voice-over content for marketing campaigns.
Practical Activity:
Create a Promotional Video

Module 7: SEO and Local SEO

Duration: 4 Hours
Students will learn keyword research, on-page SEO, technical SEO basics, local SEO, Google Business Profile optimization, and AI-based SEO techniques.
Practical Activity:
Optimize Website Content Using AI

Module 8: Paid Advertising

Duration: 4 Hours
Students will learn the basics of Google Ads and Meta Ads, including campaign setup, audience targeting, ad copywriting, budget planning, and AI ad optimization.
Practical Activity:
Create Search Ads and Social Media Ads

Module 9: Analytics and Performance Marketing

Duration: 4 Hours
Students will learn Google Analytics basics, campaign metrics, website traffic analysis, conversion tracking, performance reporting, and AI-powered insights.
Practical Activity:
Create a Campaign Dashboard and Performance Report

Module 10: AI Marketing Automation and Capstone Project

Duration: 4 Hours
Students will learn email automation, AI chatbots, CRM basics, lead management, and campaign presentation skills.
Practical Activity:
Create a Complete Digital Marketing Campaign for a Real Business

Pricing Structure

The standard workshop duration is 40 hours.
The charges are calculated per candidate.
For an in-house workshop, the fee is Rs. 2,500 per candidate.
For an onsite workshop, the fee is Rs. 1,500 per candidate.
For example, if there are 40 students:
For an onsite workshop, the total fee will be 40 × Rs. 1,500 = Rs. 60,000.
For an in-house workshop, the total fee will be 40 × Rs. 2,500 = Rs. 1,00,000.

Batch Criteria

The minimum batch size is 40 students and the maximum batch size is 60 students.
If the batch size is below 40 students, the workshop charges will be calculated on an hourly basis.