SEO, or search engine optimization, is the process of optimizing websites so that they rank well on search engines through organic (non paid) searches.

Why should we use SEO in digital marketing?

1. SEO is pocket friendly rather than PC and other marketing techniques. It is a fixed paid service provided by an agency accordingly.
2. An effective Seo strategy would definitely work and improve search engine ranking of your websites.
3. Instead of email marketing and smo technique, SEO is even necessary for website ranking and driving more user traffic on your website.
4. Indispensible use of mobile in daily life makes it an important factor in digital marketing. Even Google used to consider mobile website searches as primary content for search engine ranking. This shift makes mobile Seo a bigger factor in Seo technique. Mobile Seo cannot be ignored to improve visibility of a website.
5. Wise implementation of SEO for a website, takes it above all of its competitors in search engine.
6. SEO helps in collection of more ROI. Good search engine ranking also helps to attract visitors and obviously the conversion rate also increases due to higher ranking. So Seo helps in increasing traffic, hence conversion rate and ROI.