SEM, or search engine marketing, is the act of using paid strategies to increase search visibility. Brands pay for ads to appear as search results on search engine results pages. With SEM, brands pay for ads to appear as search results on search engine results pages (SERPs).

Benefits

Reach Your Clients Instantly:

Search Engine Marketing is used to describe Google paid search ads. This technique is often used as a short-term strategy bringing fast visibility to your products or services.

Increase Brand Awareness:

Google Search Ads allow advertisers to expose their brand name either in the ad’s headlines, description, display URL or extension links. Therefore, these paid search ads contribute to high brand awareness.

Create Geo-Targeted Search Ads:

SEM gives you the option to target people based on their location. You can create ads in different languages and decide where you want them to appear; you can specify the country, the city and even a specific region anywhere in the world.

Implement And Manage Ads Easily And Quickly:

Paid search ads are easily and quickly created and managed. Google Ads allow you to set up a schedule for each of your campaigns – you can run and stop your ads at any time you want.

Target The Right Audience Through Optimized Ads:

SEM is a very effective way for businesses to reach specific customers based on their search intentions. You can make your ads appear only to consumers who are searching using keywords closely related to your products or services.

Increase Traffic Through Ad Visibility:

With the right advertising budget, optimized bidding and appealing ad message, you can increase the quality of your ads and therefore ensure high ads visibility and relevant website visits.

Pay Only Per Action:

Once your paid search ads are created, your ads will appear for free and you will only pay when someone takes action – meaning, clicks on your ad.

Appear On Competitors’ Related Keywords: 

As a best practice for SEM, it is recommended to create search ads that are triggered to appear on your competitors’ related keywords. This will secure your exposure on those keywords and ultimately the chance to convert clients from competitors to you.

Test And Measure Your Performance:

Paid search ads give you the opportunity to test your ads’ performance and measure the results you’ve gathered for each campaign.