Brand name is one of the brand elements which helps the customers to identify and differentiate one product from another. It should be chosen very carefully as it captures the key theme of a product in an efficient and economical manner. It can easily be noticed and its meaning can be stored and triggered in the memory instantly.

Benefits:

• Customer recognition
• Competitive edge in the market
• Easy introduction of new products
• Customer loyalty and shared values
• Enhanced credibility and ease of purchase