Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. It involves using email to send advertisements, request business, or solicit sales or donations.

Benefits

Low costs:

Email marketers might consider investing in specialist software to automate, track and evaluate their emails. Granted, there may be a small overhead for sending thousands of emails at a time, but these costs are far lower than what you would expect to pay using other marketing channels.

Reach an already engaged audience:

The majority of businesses using the platform only send messages to those who have signed up to receive them. This can allow for much higher conversion rates as a business is only targeting those who already have an interest in their brand.

Deliver targeted messages:

Email marketers can go one step further though, by only sending emails to subscribers who meet certain criteria.

Drive revenue:

With a tempting call to action and a link straight to the checkout, email newsletters can drive sales like no other channel.

Easy to get started:

Many email marketing platforms, offer Drag & Drop Editors, which allow you to create stunning campaigns, quickly and easily.

Easy to measure:

It’s easy to see where you’re going wrong. Most email marketing software will allow you to track open, click-through and conversion rates, making it simple to spot how a campaign can be improved.

Easy to share:

Subscribers can forward brilliant deals and offers to their friends at the click of a button. There aren’t many other types of marketing that can be shared as easily as this.